Race River Corporation announced the launch of CouponTXT, Coupon mobile messaging service.

Discount coupons have been utilised as one of the best marketing techniques since late 1800. The complimentary and discount coupons provide financial incentives for customers to select your product over the competitor’s and create brand name awareness and customer loyalty.

Discount coupons have been behind many corporate success stories such as Coca Cola and Postum Cereal Company. The coupon advertising generates 3 billion dollars a year in revenue within the U.S. alone.

Coupons were widely distributed through print media such as mail, magazines and newspapers however, the cost effectiveness and global reach of internet has transformed the advertising. The global growth of mobile phone market and as more consumers utilize their mobile devices for uses beyond voice, has driven demand for the development of Mobile coupons.

Mobile coupons as a method of coupon redemption are gaining in popularity and it has emerged as a new and green alternative, with no need for printing the coupon. The new generation of coupon users are young people that do not use paper coupons but are more likely to carry their mobile phone.

Daniel Millerson, spokesperson for Race River said “CouponTXT is easy to use, you do not need to purchase or download any software, new hardware or have any technical expertise to benefit from implementing CouponTXT system.” Businesses with online presence can implement the coupon on their website, broadcast the coupon text to their customer’s mobile phone or use online coupon sites.

"CouponTXT has a flexible billing system with no long term commitments, making it easy for businesses to trial the service. They can choose the number of coupons per month and control the cost of their SMS coupon marketing campaign." Millerson emphasised.

The easy to use CouponTXT system automatically creates mobile webpage to be sent as a coupon. And the online management system allows you to manage your coupons during the campaign, changing and editing text, images or pause and re-activating the coupon.

SMS text messaging coupons to mobile cell phones have provided businesses the inexpensive and fast turnaround way to try discount coupon marketing campaign.