Nutricosmetics Gaining Traction in the US Market

Nutricosmetics are “ingestible products formulated and marketed specifically for beauty purposes”. While cosmeceuticals and nutraceuticals have been around for over 20 years, the concept of nutricosmetics is still at its infancy stage in the US. However, it is well developed in Japan and Europe due to the anti-aging concerns in these countries. Nutricosmetics is increasingly becoming a niche market in the US with nutricosmetics products now available in specialty channels. Further, growth in this segment will be fueled by the need for non-invasive alternatives and rising consumer awareness.

According to our research report “US Cosmetic & Toiletries Market Analysis”, the market for nutricosmetics will grow at a CAGR of around 11% during 2007-2012. Currently, growth in nutricosmetics is being generated by two new consumer segments-men and young women. For example, younger women in Western markets are trying nutricosmetics at an increasingly early age; it is not uncommon for women in their 20s and even late teens to be taking nutricosmetics, primarily as a measure to stave off the signs of aging.

Until recently, women between the ages of 30 - 60 were the prime consumer target group for nutricosmetics’ manufacturers, especially given this group\'s particular concerns with health and wellness. More importantly, this group generally regards beauty as an integral part of that overall concept. Interest in nutricosmetics has also been growing alongside interest in functional foods and beverages, which has led to the introduction of new products that are complementary to the traditional beauty industry. Both food and drink manufacturers and supplement players alike are focusing their research and development on nutraceuticals to create products that enhance beauty from within.

“US Cosmetic & Toiletries Market Analysis”, provides an overall assessment of cosmetics and toiletries market in the US. The report studies prevailing trends and developments in the US. The market has been segmented into skincare products, fragrances, hair care products, oral care, makeup, and other toiletries products. Besides, competitive landscape provides detail SWOT analysis of leading players in the US to present a comprehensive view of the market dynamics and growth opportunities.

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